The strategy of alliance between two struggling airlines is yet to prove its success. an academic expert within 3 minutes. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Though, Emirates was not able to change this face of its primary hub, the Government of Dubai invested a huge amount of money to change the global view of Dubai. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. Increasing Income: In the Middle Eastern regions (UAE), where most of the Emirates man force comes from have showed major improvement in its growth. It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. Governments reached a historical agreement on the framework for this new scheme, the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA), at the 39th Session of the Assembly of ICAO in October 2016. Emirates, which was in-turn knows for its high quality service is facing serious threats from Qatar Airways, which has renounced itself to have the best in class air experience. The project extended the lifetime of the seats by another five to seven years, and saved the company the cost of 50 new seats. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. From 2018 onwards, the Emirates Group has combined its annual environmental reporting with its financial reporting, to provide business context to environmental performance. For more information, you can read the Emirates Group's Environmental Policy(Opens a PDF in a new tab). Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . Strong growth and world class infrastructure 2. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. Examples include continuous climbs and descents, and inflight rerouting on long-haul flights to take into account shifting winds. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). SWOT Analysis stands for - Strengths, Weaknesses, Opportunities, and . Differentiating itself through service not only enabled Emirates to build passenger loyalty and reap subsequent value, it also allowed the airline to avoid direct competition with low-cost competitors based on price. and then Add to Home Screen. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. Emirates introduces eco-friendly blankets made from recycled plastic bottles. The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. We implement this strategy by employing advanced technology throughout our group, including in aircraft and engines; encouraging governments to make air navigation more fuel- and emission-friendly; reducing the environmental impact of our ground operations; and supporting the development of a global sectoral approach to carbon emissions through the International Civil Aviation Organization (ICAO), the United Nations agency for international civil aviation. A geographic & psychographic segmentation strategy has worked for Emirates in order to create offers that are more relevant for target audiences. Cutting down on unnecessary weight carried helps us to save fuel. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. what are airlines doing to be more sustainable? Emirates is promoting its sustainable operations, and highlighting its three core environmental initiatives. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data's from the environment factors of the company. Etihad has also shaped its airlines to be the cheaper of the two in many of the common destinations, taking away Emirates customers. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Doha Airport, Qatar airlines primary hub has reported to have more than 90% of its arrivals customers to be in transit for their next flight. Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. Theyve introduced more fuel efficient vehicles, optimised trip planning to reduce the number of routes served and number of empty trips, and trained drivers on safe and efficient driving practices, including avoidance of unnecessary engine idling. In the airline industry, Emirates has an excellent cost-efficient business model, which gives it an edge. Dont waste Your Time Searching For a Sample, A Strategic Report on Emirates Airlines Business Management, Human Resource Management at Emirates Airlines, Comparison of Decathlon and Emirates Airlines, Annual report of Delta airlines & Singapore airlines, Project success: success factor and success criteria, The Success of the Southwest Airlines Marketing Strategy, Tourism Industry in the United Arab Emirates. And our engine washing procedures keep internal engine components clean, maintaining fuelefficient performance and prolonging the useful life of the engine. We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. We also regularly clean our aircraft with a water-saving drywash procedure, which uses a small amount of cleaning agent applied with cloths. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. The airline operates across more than 140 destinations in six continents, with over 3600 flights every week. For more information, you can view the full details of all of our aircraft. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. A video of this is available below. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. I am a UK resident and the airline youll have to use is Air France / KLM. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. What Is Emirates Strategy? The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. Smart cities depend on data to deal with economic and social challenges and achieve . These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. Since, we can see that Emirates strategy is not only. 14. Location2: The Dubai benefited from several inherent strategic advantages as a hub city. First, Emirate's business model focused on the major metrics that generate profits. Some of the products you enjoy during your flight are helping us to contribute to a greener future. Emirates also maintained a younger fleet in the industry, with an average airplane age of 6.4 years, which enhanced the passenger experience and increased fuel efficiency. Getting more customers is the main goal. Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. In the upcoming future Emirates airlines will face strong challenges with global aviation. Branding and sponsorship 4. The aviation industry supports nearly 63 million people worldwide and contributes USD 2.7 trillion per annum to world GDP. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. All of these measures help to save fuel and emissions, as well as to cut down on noise. Dubai Desert Conservation Please click here for more information. Sustainability in operations Please click here for more information. Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. Specifically, Emirates targets creating a longhaul hub in Dubai, one that links the world, such as through a cross-connectivity zone in Abu Dhabi. HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Maurice Flanagan, Executive Vice Chairman and Tim Clark, President of the Emirates Airline. Most of the Asian and Australian population traveling to Americas find it easier to travel via Singapore Airlines which has a lower travel time, such as Sydney to California; Others traveling from developing regions of china find it convenient to fly to European regions with Turkish airlines. As part of our effort to save gas emissions, our fleet is being reduced while maintaining a lighter profile and using new air traffic control software. The rich population between the pacific is out of the emirates reach. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Emirates promotes its sustainable operations through three core environmental initiatives: Reducing fuel emissions; . Younger & Limited number of Fleets3: Restricting its fleet to only three types allowed Emirates to optimize its pilot Deployment more effectively and serve its long-haul destinations. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. Realising the Advantages: The government-owned Dubai carrier has lower personnel costs than much of the industry, in part by drawing many workers from the nearby lowwage nations of Pakistan and India1. The 2,990 panels form a roof over the carpark, and are expected to generate in excess of 1,800 megawatt-hours of electricity and save around 800 tonnes of carbon dioxide every year. Well-maintained aircraft contribute to efficient flight operations too. To install StudyMoose App tap Emirates Flight Catering is one of the worlds largest airline catering firms, and they run a recycling programme to match the scale of their operation. , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. Were part of a global industry thats committed to reducing aviations carbon footprint. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. In addition to that, you can recycle used magazine materials (and even take them out completely), drink carts (making them lighter), in-flight headsets, and drink glasses. This allowed Emirates to take maximum advantage of its connectivity. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. Explain. SIA to acquire 25 per cent stake in Air India. Read the stories behind our sustainable products on board. Emirates reaffirms its wildlife commitments on World Environment Day. The new Terminal had become a new face of the Emirates airlines and one more reason for the customer to fly Emirates. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. It also standardized the customer experience. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. In over a period of 29 years, Emirates has grown to be one of the biggest players in the airlines industry. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. Emirates reaffirms its wildlife commitments on World Environment Day. The Emirates hub strategy has kept them ahead of competitors, as the they are located in a prime position to serve Europe, Oceania, Asia, and Africa. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. I am planning on booking tickets with Alaska Airlines, We want you to visit JetBlue on our website. With the youngest fleet3 amongst any other players in the industry, it has grown at a humungous rate within a decade of its operation. You can read more in the Aviation Benefits Beyond Borders report(Opens a PDF in a new tab) written in July 2016. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. Leadership at Emirates is considered as an influential and democratic. The airline has experienced the largest growth in the Asian airlines market. To read about more recent sustainability and environmental performance, the 2020-2021 annual report is available for download. In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. But with the increased air traffic by Emirates itself, having being forecasted to carry twice as capacity soon in future. Copyright 2023 by Ictsd. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. 2023 The Emirates Group. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. And with jet fuel comprising one of our largest areas of expenditure, fuel efficiency is essential to every part of the business. A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. Emirates integrates its business strategy to include two main metrics. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished toenter. The lower labour which Emirates have enjoyed over the past decade will be one of the major factor shaping the future of Emirates as the leader of aviation industry. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. Highly priced tickets compared to competitors 2. Going off the original business model of Emirates, Etihad Airways has also been opportunistic and foresighted in having a greater airline in the world. Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. The airline has also had economy class blankets made from recycled plastic bottles since 2017. Due to the sustainable business practices carried out at the Emirates group, the company has achieved sustainability. The Information Technology department implemented a Think Before You Print campaign, which achieved a 33% drop in print volumes in just eight months, saving millions of sheets of paper and over 2 million kWh of electricity. Some of the programmes initiatives include: Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. Jet planes can reduce their carbon dioxide emissions by at least 150kg per flight if they use a continuous descent. Emirates airlines and Dnata, the ground handling agent at Dubai Construction of the new terminal: Dubai Governments decision to build a new terminal, ahead of the global transit forecast, gave Emirates a new makeover. During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. The leadership team has 23 years of experience inside the company. It helped create a strong pull that attracted business and leisure tourists alike. Copyright 2023 by Ictsd. Its freight arm, Emirates SkyCargo, has adopted a zero tolerance policy on illegal wildlife trade which includes big cats, elephants, rhinos and pangolins, among other types of wildlife, and has implemented a complete ban on hunting trophies. As one of the largest international airlines in the world, Etihad operates 158 flights to 85 countries from its headquarters in New York City. It helped create a strong pull that attracted business and leisure tourists alike. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Lower Cost Airlines: With increased number of lower cost airlines in the recent years, there is a huge trend of population, especially from the developing regions who prefer to travel at a lower cost than having a premium service. Importantly, students are asked to evaluate if the airlines' strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players . Why is Emirates Airline able to deliver solid growth and solid financial performance for years? Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. The first flights connected to the neighbouring. what are the strengths of emirates airlines? The purpose of this research is to know, how Emirates as a company in aviation came into business and to determine various strategies used by Emirates to gain competitive advantage over . Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer The purpose of customizing a customer selection strategy with Emirates is to gain exclusive access to customers where they plan to sell their products. what is behind their success given an industry where profitable firms are scarce? Give us your email address and well send this sample there. Resources: UAE being the major exporter of oil in the world meant that the major resource for the Emirates the fuel was available at a very low price than many of its competitors. With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. The aviation industry has actively called on the worlds governments to put in place a single global market-based measure to address carbon emissions from international aviation. They should also be of value to policy-makers, planners and Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. 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